If 2020 has been the year of cancelled and postponed weddings, 2021 is on track to be the opposite with couples and suppliers feeling optimistic about the New Year!

On this episode of The Wedding Digest we catch up with one of wedBooker’s most-loved wedding suppliers George & Smee. Katie and Georgina are the co-founders of the Sydney based creative events agency specialising in wedding styling, planning, floristry and concept design and bespoke builds. Katie opened up about the challenges they’ve faced this year as an events business, and how quickly things have changed in recent weeks with an abundance of new bookings, in fact, Katie says 2021 shaping up to be their busiest year of weddings ever!! So, what can we expect for 2021? Is now the time to start planning and booking your big day? Katie shares her tips and insights!

The George and Smee team hard at work creating beautiful weddings. Photo source: George and Smee Instagram.

It’s been an emotional and difficult year for so many couples who have been forced to postpone or cancel their nuptials due to COVID19.  But it’s not only couples who have been impacted, it has also been the individuals and businesses who make up the wedding industry.

Katie Smee sits in both camps, she is in the process of planning her own wedding and is also a co-founder of the Sydney-based creative events agency George and Smee. Katie and her business partner Georgina Vann Hee share over 25 years’ experience in creative and event production. In all their years wedding planning, event styling, and concept creating, they have never experienced a year like 2020 before.

A stunning wedding setup by the talented George and Smee team. Photo: George and Smee Instagram

 “I think when we look back to March, and just suddenly, over a couple of weeks, or even one week, we just had the phone ringing nonstop with cancellation after cancellation or postponing”

“March is our biggest and busiest month of the year always, and it was so sad that everything just suddenly got cancelled.”

The innovative and creative team, like so many, were forced to pivot their business strategy to survive, they rented out their studio space, dabbled in virtual events, created an online shop, and tailored their artistic services to intimate parties, birthdays and celebrations.

A gorgeous and fruity table setting by the George and Smee team. Photo: George and Smee Instagram

It’s been a long and quiet past few months, but as Spring blooms, the weather warms and the days stretch longer, optimism and confidence is also sprouting. Katie has noticed a recent abundance of new enquiries for weddings and events in 2021.

“It’s suddenly gone wild again, everyone’s confidence seems to have gained and it is so exciting and so much fun for us! You suddenly remember how much you love your job and what you do and how much you missed it!”

Although different levels of restrictions remain in place across all States, this renewed hope is a positive and invigorating sign for engaged couples and the wedding industry as a whole.

While hope doesn’t equal promise that these restrictions for large celebrations including weddings will ease by 2021, couples and suppliers are feeling more comfortable in embracing and working within the limitations.

“There’s not one person I’ve heard of whose got married and has regretted it, everyone still has an amazing day, there are lots of ways you can still make it work”

George and Smee are booking up fast for 2021 with couples requesting their services for wedding planning, styling and floristry.

A sneak preview of some of George and Smee’s design props. Photo: George and Smee Instagram

“We are booking venues in for next year, and so many venues are already booked up, I would suggest that anybody who’s thinking about getting married next year to definitely start planning the key things now.”

With many couples postponing their nuptials from 2020 to 2021 plus new engagements, next year is shaping up to be the busiest year of weddings ever for George and Smee.

wedBooker Head Wedding Planner Ally Molineaux predicted earlier this year that weekday weddings will become more popular, something which Katie has noticed an increase in her clients requesting.

“I think mostly the reason they book weekday weddings is because of the venue not being able to fit them anywhere else and also because if they know that their friend’s family are flexible then it usually is a cheaper rate.”

Katie has one hot tip for any couples considering tying the knot in 2021;

“Start planning now or be okay with the fact that you might not have your wedding until 2022! Just get in there fast, once you’ve booked in those things, you can relax and enjoy it.”


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